The problem with loop giveaways & generation microwave.

Jun 23

I’m giving away this laptop, this Gucci bag, this Instax camera, a payment for your light bill, and a brand new pencil set with cute sayings like “you go girl!” All you have to do is follow me, then follow these 17 other people and whoever they tell you to follow, and then wait 21 days while balancing a vial of virgin blood on your head. You probably won’t win, but 30+ people just got a shitload of followers in a matter of 3 days. That works for some people, but here’s why I call bullshit.

I’ve been working with bloggers for about 5-6 years now. I don’t mean I’ve just taken pretty photos of them for that long. I’ve designed logos and websites. I’ve provided brand management and brand growth packages. I’ve even blogged since Tumblr was a thing. I’ve been around. However, I’ve recently met a ton of bloggers who’ve been doing this for FORactualEVER. After many conversations, questions and digging around, the thing they all have in common is slow organic growth. I’m talking people who’ve been blogging since I was still in high school (I’m 27. Don’t do the math it’s bad for you).All of these bloggers and social media influencers have less than 30k followers. They’ve been around since before Instagram was a thing. Before giveaways and Snapchat and all of the other platforms. What I did find is that they have a much higher engagement than most bloggers with 50k+ followers. I’m going to tell you why.

** Before we go on please note this is all opinion and personal research based. **

These people have spent years building relationships with their followers. They’ve spent years developing a unique style and a voice of their own. If we are honest, everyone is a photographer. Everyone is a blogger and I think my mom was even a brand rep once. It’s an oversaturated industry. We learn shit quickly and we get a “K” next to the number of our followers so we are all famous experts now. Bye. That’s not how this works. Because need I kindly remind you, if Instagram and social media, in general, were to shut down tomorrow we’re all folding the same pair of jeans at Madewell from 10-7 Monday through Thursday and Sundays. So take several seats.

The problem with loop giveaways and microwave millennials is that you’re doing a quarter of the work for instant results that have as long lasting of an effect as a Sally Hansen spray tan. Also, you’re fucking it up for the rest of us. Also ALSO, brands are catching on. But let me backtrack. If you aren’t familiar with loop giveaways, here’s how they work: A group of influencers pitch in anywhere from $20-$500+ to get in on the opportunity.(AKA buy followers, but that’s none of my business). The money buys the product. When these first started the giveaways consisted of trivial shit like lotion, earrings, a t-shirt and a Starbucks gift card. Now Y’all got extra fancy. Gucci bags, laptops, cameras and bottles of magic from the fountain of Instagram followers. How do I know this? I get the email and DM invitations ALL. THE. DAMN. TIME. Now in order to buy these fancy ass products, you need quite a few participants. The purchaser of the products takes a cute picture and adds some text to the image. Everyone in the giveaway group reposts it with very specific instructions. You have to follow each and every person in the giveaway. That’s anywhere from 10-40 people. And this shit works y’all. I’ve seen people go from 13k to 50k in a month. It makes sense too.

Let’s do the math. We have 28 participants in the giveaway. Each participant has let’s say 30k minimum. That’s an 840,000 follower reach. This shit is sorcery. What people are missing though is that numbers don’t give you engagement. So you have these people with 78k followers who are getting 50 comments and 1,000 likes a photo. It doesn’t add up, and it won’t. Unless you buy likes and comments which is a whole other animal that I do not feel like visiting at the social media zoo today. I have 17k followers on Instagram. Sometimes I struggle to get over 100 likes on a photo. Granted, time of day, actual day and all these other things are factored into the best time to post, but it’s still difficult to obtain. My comments usually come from the same loyal followers and amazing new followers I’ve built a relationship with. People who actually care. Brands see that you have 82.8k followers on Instagram and of course they’re going to send you 9 free handbags, a speaker, 6 dresses and some black toothpaste for your teeth. What they’re failing to realize is that 82 thousand people aren’t buying their product. In fact, less than 10% will. And I know that from experience. A lot of those people end up unfollowing you because they don’t give a shit about your Zara outfit, they just want to win something.

There are many ways to grow your brand organically. It does not happen overnight, and it takes a lot of hard work. I know people who are at 180-250k+ and they got there by hauling ass and putting in the work. YEARS OF WORK. These people are getting the engagement that matches the following. Eventually, brands will realize that when they invest in just the following, they’re essentially buying a commercial slot set to a reach 100k+ people that will really only reach about 1k because everyone else has their tv off.

I’ll leave my social media Bill Burr-like (I wish. I love him. Listen to his podcast. He’s my spirit animal) rant with this. A couple of months ago I was part of a comment group. At the time I thought it was a brilliant idea. Instagram’s algorithm recently changed and it’s really hurt a lot of influencers. So in these comment groups, you let them know every time you have a new post and you comment and like on every post before you’re able to add your own. There are pro’s and con’s and I personally have nothing against those who participate. You gotta do what you gotta do. Especially when this is your bread and butter. But you’re always left with the same comments from some of the participants. “Great photo girl!” Or “This is so awesome!” And it just felt inauthentic and fake AF. Shit, I was running out of things to say. Especially when I had genuine feedback or interest in the post. This shit was also hella work. If you missed a few hours, you’re on your phone for the next hour catching up and commenting. I’ve since left these groups, but now if I see something I like, I actually like and or comment on it. If my friends post something they know I’ll like and may miss, they send it to me through a DM. And if my homegirl or myself are working on a campaign where we need the support, there is no shame in a “Hey can you check this out and comment with your honest opinion? I’d really appreciate it!”

Listen, I fucking HATE the microwave. I can probably count on both hands how many times in my life I have willingly used it. I’d much rather re-heat something on the stove, or take my time and cook an actual meal in the oven. You ever put bread in the microwave? You have about one minute and 42 seconds to eat it before you are on your way to the dentist for a crown. It doesn’t taste the same. It doesn’t last long, and it’s lazy. Because yes, I am that person that makes popcorn on their stove. I believe good things take time.

Take your time. Create your own voice. Step away from the microwave. Buy a cookbook and master the art of being able to make something for yourself that is organic and healthy. You ever seen someone successfully cook a turkey in the microwave? Neither have I. Stop feeding the people rubber meat. It’s uncomfortable to digest.

You’re welcome.

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  1. Fisayo

    June 23rd, 2017 at 2:08 pm

    Thank you for this.

  2. thugnanny

    June 23rd, 2017 at 6:07 pm

    Thank YOU for reading, babe!

  3. Monroe

    June 23rd, 2017 at 2:17 pm

    You are amazing and spot on. I love your writing. I’ll be visiting again.

  4. thugnanny

    June 23rd, 2017 at 6:09 pm

    That means so much to me. Thanks love!

  5. Patty Barba

    June 23rd, 2017 at 2:31 pm

    Wow! This was an AWESOME post! You are ABSOLUTELY right! It’s all about instant results nowadays unfortunately so are the accomplishments! I’m in my 30’s and things were so much more rewarding when my business was awarded in the local news paper! Great read!!

  6. thugnanny

    June 23rd, 2017 at 7:19 pm

    I miss old school exposure as well. It’ll get better though. People are really moving towards organic growth. Good things take time. Thanks so much for stopping by!

  7. Raquel Howell

    June 23rd, 2017 at 2:39 pm

    Totally agree! Being new to having a online business and marketing and engaging through social media is a lot. Doing all organically gets frustrating when you see an account with sooo many followers and its that chain connection between bloggers (follow her, like this, come-back, collect $100 and go) I feel relieved knowing I’m not alone🙋🏻🙌🏽

  8. thugnanny

    June 23rd, 2017 at 7:20 pm

    It’s so frustrating when you see the person next to you drinking a red bull and flying to the top. But I’ve learned that comparison is the thief of joy and you just do what you do organically. The fake stuff always shows it’s face eventually. You are totally not alone babe. Keep on keepin’ on!

  9. Julz

    June 23rd, 2017 at 4:03 pm

    This article really and truly resonated with me as someone that is new to the insta blogging, social media branding world. My daughter and I have started this instagram together on fashion, curls, mother/daughter advice on life and just our adventures. Haven’t launched the blog yet as we are on the researching stage. But in all the research we have done, the loop give aways for followers is daunting. I want us to grow organically, I am like that in everything i d. o, I am an event planner with my own business and have had many coffee dates where the person just wanted to have coffee and by the time we were done, I had planned a full event complete with notes and all!!! These experiences are so frustrating as you begin to question yourself and what you are doing? Maybe I need to do a give away or a loop thing to get more followers? I only have 600 but they are really good followers. Do I have to plan full events during coffee dates? No I shouldn’t , I worked really hard for all that I have accomplished although I am Not putting it all on the gram! Your post made it clear that it’s ok to do your own thing organically! It’s ok , it takes work, when you want to do quality work. I showed my daughter your post and said honey, see we are doing it right, don’t worry about the following, we are true to what we are doing. We want to bring in our amazing relationship to light and maybe help other moms relate better with their daughters or get ideas of what to do when out there. So hang in there! Thank you for the wonderful post! And letting us newbies know we are ok although we are not taking the easy route! KeepIt up.

  10. thugnanny

    June 23rd, 2017 at 7:17 pm

    Wow. I’m so glad you were able to take all of that away from my rant! It’s encouraging to see people getting it. It’s beautiful to see people become encouraged to continue at their own pace. You’re killin’ it babe!

  11. Sammie

    June 23rd, 2017 at 4:07 pm

    Whoa! PREACH GIRL! Loved this so much. And something to note is green beauty (my niche) the loop giveaways are so different. My loop giveaways (which I’ve done two (ever) for Christmas before) have been like less than 5 girls and the brands supply the product to the winner. I didn’t even know influencers paid money to be a part of loop giveaway! That’s insane!!
    Anyways, Davey and I read this together and loved it. Well written! Xo

  12. thugnanny

    June 23rd, 2017 at 7:16 pm

    Sam + Davey!! Thanks so much for reading. I love what you do and I love that it’s organic (literally). It’s crazy how much the blogging game has changed, but as long as there are people like you around creating genuine content we will be alright!

  13. Helen Moore

    June 23rd, 2017 at 4:21 pm

    These loop giveaways make it so much harder for newbies like myself to get noticed. I belief in putting in the work, so I really appreciate your post.

  14. thugnanny

    June 23rd, 2017 at 7:15 pm

    Thanks for reading Helen! It is very frustrating, but I think the more people become aware of what’s really happening, the less effective it’ll be. Plus organic growth trumps artificial growth any day! Excited for your blogging journey!

  15. Fridaysclutch

    June 23rd, 2017 at 4:50 pm

    Hey I really enjoyed your post! I’m a newbie myself but like you said I rather take my time and make something worth while! 😍

  16. thugnanny

    June 23rd, 2017 at 7:14 pm

    Yep! Take your time love. It’ll be so worth it, and you’ll be able to look back and be proud of what you patiently built.

  17. onemarse

    June 23rd, 2017 at 4:52 pm

    Much respect for keeping it real 👊🏽

  18. thugnanny

    June 23rd, 2017 at 7:11 pm

    Thanks for reading babe! xo

  19. Julz

    June 23rd, 2017 at 5:22 pm

    Fellow Dominicana! 😊

  20. thugnanny

    June 23rd, 2017 at 7:11 pm

    De pura sepa <3

  21. Dominique Bradberry

    June 23rd, 2017 at 5:23 pm

    Wow Denisse. This was such a great, great, great post! You actually bought a lot of clarity to different things I’ve been noticing on social media! I can totally attest to a lot of the facts you’ve shared – especially about being an organic and authentic following. I have people who have been following me for the past 10+ years, no matter how many blogs I’ve started and stopped because we’ve built trust in our relationship. 😂 They are ride or die for real!
    I love your microwave analogy. As a generation, we have to be willing to grow slow. Food ALWAYS tastes better in the crockpot. As I’m building my business, I’m learning to take my time, don’t be in a rush, and build authentic trust with my audience!
    This post was a total HIT in my book! Thank you for your words! I love you!

  22. thugnanny

    June 23rd, 2017 at 7:10 pm

    Dom! Means so much to me that you took the time to check this out. I love watching you organically build a brand that’s exactly YOU, and reflects your intention. So so proud of you!! Love you most!! xo

  23. Rosie

    June 23rd, 2017 at 5:45 pm

    This was such a great read!

  24. thugnanny

    June 23rd, 2017 at 7:09 pm

    Thanks for checking it out, Rosie! xo

  25. Seyi

    June 23rd, 2017 at 6:13 pm

    THIS ENTIRE POST!!! 👏🏾👏🏾👏🏾 Goodness. Thank you thank you thank you for speaking the real. I’ve been seeing a rise in these giveaways and I’m like, forreal y’all!!! Forreal!! I’ve been blogging since July 2012 and have recently (past year and a half) really started taking growth and my branding seriously. And the growth is slow af. And while it’s sometimes frustrating, at the end of the day, I can say that I grew organic as hell and that it was a long time coming. My mom always said that anything that comes easy isn’t worth having…

  26. thugnanny

    June 23rd, 2017 at 7:08 pm

    I love that saying. “What comes easy isn’t worth having.” So good! Slow and steady wins, always.

  27. Sofiyat

    June 23rd, 2017 at 6:22 pm

    OMG!! You would never understand how much this resonated with me! Just even talked about this on my Instagram the other day. It is so frustrating when you see all this stuff happen! Thank you so much for this post!

  28. thugnanny

    June 23rd, 2017 at 7:07 pm

    Thanks so much for reading. I’m glad this resonated with you. Keep killin’ it at your own pace babe!

  29. Ahtis

    June 23rd, 2017 at 6:35 pm

    This is so on point! I can always tell when there is an inauthentic following by the low follower:like/comment ratio.

  30. thugnanny

    June 23rd, 2017 at 7:06 pm

    Yep! Exactly. The ratio never matches and they believe people can’t tell.

  31. rachel

    June 24th, 2017 at 6:40 am

    what’s hard sometimes though is that not all brands really catch on. so they see high follower count and they assume ‘great audience!’ it can be disheartening to see people who essentially ‘buy followers’ get the sponsorships, when you know you put more heart into connection with your audience.

  32. thugnanny

    June 24th, 2017 at 12:58 am

    Rachel, unfortunately, you’re absolutely right. Brands don’t always catch on. However, they are starting to notice that they aren’t making back the investment they are making into these bloggers. Eventually, it’ll all make sense for them. In the meantime, we do things the steady way.

  33. dsrapparel

    June 23rd, 2017 at 6:37 pm

    Yep. Spot on. Participated in one loop giveaway and said never again.

  34. thugnanny

    June 23rd, 2017 at 7:05 pm

    Good for you babe! I’m happy you saw it for what it was.

  35. Jenelle

    June 23rd, 2017 at 7:16 pm

    So much TRUTH here that not alot of people can hear! We love giveaways, but we do them as a way to give back. We’ve shipped families everything from Christmas Trees to back to school stuff for their kids. It’s also a slippery slope though, you’re also inviting people who spend their entire day entering giveaways but just like people can tell when you’re just trying to race to the most followers you can see the same in them.Also, Bill Burr’s podcast is real talk and funny as hell and we make our weekly Jiffy Pop and it’s messy as hell. lol

  36. thugnanny

    June 23rd, 2017 at 7:23 pm

    I love giving back to people as well. I’ve done personal giveaways that don’t require anything but for you to follow ME which you already do since you’re looking at the post, you know? That Easter egg hunt giveaway stuff is so irritating. I love hearing when people give back. Thank you!
    Also my boyfriend has gotten me obsessed with Bill Burr, Ari and Joe Rogan. And YES to making popcorn on the stove!

  37. Jenny

    June 23rd, 2017 at 7:22 pm

    Preach, Sister!!!

  38. thugnanny

    June 23rd, 2017 at 7:24 pm

    Thanks for stopping by Jenny! xoxo

  39. sheila

    June 23rd, 2017 at 7:46 pm

    I must say this was one of the realist post I read on social media.As a follower to a few social media influencer I only pick a few that are authentic and transparent because that’s important for me.I don’t have much time to be on social media so when I am I want to be able to enjoy the experience to connect with people or learn something new.I often wonder if I made the right career choice when I see the glitz and glamor but very few share the journey a.k.a struggles.Thank you so much for share the gritty parts of social media.I really enjoy this article and will be reading your blog often.Thugnanny I can see you’re a “thug” keeping real all the way!lol 😌👍🏽👌🏼😊👏🙌🏼

  40. thugnanny

    June 24th, 2017 at 1:29 pm

    Sheila, I’m so happy that you curate the people follow so intentionally. Thanks for stopping by babe. Can’t wait to share more with you all! xo

  41. Mandy

    June 23rd, 2017 at 8:20 pm

    Loved this..first of all, your writing technique is phenominal. I just love this.thank you.

  42. thugnanny

    June 24th, 2017 at 1:28 pm

    Thanks Mandy! You’re the sweetest. xo

  43. shannae ingleton smith

    June 23rd, 2017 at 9:35 pm

    OMG, this post is everything! And its bang on – love you long time xoxo

  44. thugnanny

    June 24th, 2017 at 1:27 pm

    Love love LOVE you dahlin! xo

  45. Arantxa C

    June 23rd, 2017 at 9:36 pm

    This was the realest blog post I’ve read. Wow. Thank you for this!!! 🙏🏽🙏🏽🙏🏽 I’m studying Ad/PR and I recently got a part-time job as a social media coordinator for a company. I’ve been saying this to some of my superiors over and over again. There are so many people with 100k followers and they literally get very few likes/comments compared to the amount of followers. It’s just so fake – I’m sure most people do buy their followers. I appreciate the people like you though that organically grow their followers. I found you because of Ada – she’s another real one that has worked hard to get her followers. Keep doing your thing girl!

  46. thugnanny

    June 24th, 2017 at 1:27 pm

    Thank you so much for your kind words. I ADORE Ada. That’s my sister! The thing these bloggers don’t get is that it turns into a bigger investment. So in order to get your engagement to match, you’ve got to now go out and buy followers / likes. When does it end? Thanks for reading babe!

  47. Mimi Greco

    June 23rd, 2017 at 9:39 pm

    I very much enjoyed this 👌🏽

  48. thugnanny

    June 24th, 2017 at 1:26 pm

    Love you Meemssssssss <3

  49. Geraldine

    June 23rd, 2017 at 9:56 pm

    This was extremely hilarious and enlighting all at the same time… all along I really thought these random people actually liked my pic hahahaahha… I’m done ✅

  50. thugnanny

    June 24th, 2017 at 1:25 pm

    Gera! I love you hahaha. The interweb is so shady sometimes.

  51. Geo

    June 23rd, 2017 at 10:20 pm

    Thank you! This is amazing and on point. I needed this.

  52. thugnanny

    June 24th, 2017 at 1:25 pm

    So happy it resonated with you love! xo

  53. josie

    June 23rd, 2017 at 10:24 pm

    amazing! I was rolling because it’s so real and so true!

  54. thugnanny

    June 24th, 2017 at 1:24 pm

    haha, glad I could make you laugh Josie. Thanks for reading! xo

  55. Ebony

    June 23rd, 2017 at 10:58 pm

    OMG! I screen shot so many parts of this post to repost and I don’t even know where to start anymore lmao I enjoyed reading this so much ! I love reading your rants, your inspirational yet realistic words, & your hilarious yet shady sarcasm 😩. I needed to read this TODAY, thank you for this, makes me continue to have hope that with time I will get where I need to be as a blogger the authentic way ❤️

  56. thugnanny

    June 24th, 2017 at 1:24 pm

    Ebony, thanks so much for reading babe. I’m so happy you found it timely. Continue to do things your way at your own pace. You’ll be so happy you did!! xo

  57. SiwoMiel

    June 23rd, 2017 at 11:07 pm

    Right on!!! I never understood any of it. Organic growth is so sexy. I got confused on to why people would buy followers, do contests ( I personally dislike them especially because of the “repost this and follow that”)… Super great post!

  58. thugnanny

    June 24th, 2017 at 1:23 pm

    Thanks so much for reading babe. I agree. The repost, follow, repost and hold your breath for 34234 hours. It’s so much work.

  59. Chrishinda

    June 24th, 2017 at 12:11 am

    Omg! This was so funny! I always love to hear your opinions… on snap, Instagram, & now, your blog! Lately, I have literally been looking at people’s numbers… & they do NOT add up. 302k followers… 1,000 likes and 5 comments. Ummm 🤔.
    & that microwave and bread example!! Spot on 😂

  60. thugnanny

    June 24th, 2017 at 1:23 pm

    Chrishinda! You’re a day one <3 Haha, girl, when you see the engagement doesn't add up it's insane. I don't get how they don't see that. Thanks for being so supportive of all my craziness! xoxo

  61. SB

    June 24th, 2017 at 12:34 am

    If I see a loop, I wont like the pic at all and chances are I will eventually unfollow because it feels inauthentic. Someone had the nerve to say its a way to introduce you to different bloggers? Really? I comment like and follow based on my own interest not someone else’s suggestions in order to win something ….

  62. thugnanny

    June 24th, 2017 at 1:22 pm

    Same. It feels so fake and it makes me sad to see.

  63. Gucci E

    June 24th, 2017 at 12:35 am

    This was a good and very enlightening read! I really enjoyed reading it. I agree with you that is it definitely better to grow organically. I participated in 2 loop giveaways and as soon as it was over, all the followers for the giveaway unfollowed. Sometimes, slow and steady wins the race. 😊😊

  64. thugnanny

    June 24th, 2017 at 12:55 am

    So happy you were able to learn from that experience. Slow and steady always! Thanks for stopping by. xo

  65. Tamara

    June 24th, 2017 at 1:42 am

    So much “yes” in this post. I recently looked at the profile of someone I follow who does loop giveaways and noticed that she has tens of thousands of followers now. I also noticed that her engagement isn’t much better than mine, and in some cases, is not better than mine. And I have 3100 followers.
    I’m also super annoyed when I see people with over 100K followers STILL doing loop giveaways. At what point will they stop (really everyone should stop though)??

  66. thugnanny

    June 24th, 2017 at 1:03 pm

    RIGHT!? That’s exactly what I was thinking. Like, at what point will you be satisfied to just let it go, Elsa? I don’t understand.

  67. Tamara

    June 27th, 2017 at 6:56 pm

    I had to come back and state that I just clicked through a loop giveaway out of curiosity (didn’t follow any). There are 38 accounts that they have to follow. And I saw one person has 2M followers.

  68. thugnanny

    June 28th, 2017 at 2:28 pm

    OMG that is so many. Someone else shared there was one with over 80!! It’s ridiculous at this point.

  69. uptownwithmickaa

    June 24th, 2017 at 4:33 am

    You’re simply amazing. I enjoyed reading this very much and I’m glad I did. Thanks for giving me hope in this crazy world we call fashion bloggers.

  70. thugnanny

    June 24th, 2017 at 1:03 pm

    Mickaa! I’m so happy that you enjoyed this. There’s totally hope, girl. Do your thing! xo

  71. Jenn

    June 24th, 2017 at 4:59 am

    This is straight up hilarious! I love your voice. Thanks for the enlightening info, I genuinely wondered about those giveaways and how they worked. Of course, I’ve been tempted, but when you loop through 10-20+ users who you have to follow it becomes overwhelming, and now I just ignore them.

  72. thugnanny

    June 24th, 2017 at 1:02 pm

    Girl, I’ve been tempted too. But at the end of the day, it’s so much work that is only momentarily rewarding. It’s like putting on one of those t-shirts with a six pack painted on while you’re eating an ice cream Sunday. Work hard in silence and let your organic success make the noise.

  73. Elsy

    June 24th, 2017 at 5:51 am

    This was an amazing post. Everything you state is so true. We have to work for what we want. Everything in life don’t come easy.

  74. thugnanny

    June 24th, 2017 at 1:01 pm

    And if it comes easy, it isn’t worth it. Thanks for reading Elsy! xo

  75. Pearmama

    June 24th, 2017 at 6:18 am

    It does get really discouraging to see people with thousands upon thousands of followers and I’ve fought tooth and nail to grow my under 4K following. I’ve been blogging for almost 12 years now and I love that I still have the same readers riding with me all these years later! They’ve watched my kids grow up and they leave comments like old friends. Instagram stories have added a whole other layer to my engagement and I’m really enjoying it. Thanks for this real talk post — it’s def needed!

  76. thugnanny

    June 24th, 2017 at 1:00 pm

    I love seeing OG bloggers on the web! 12 years. Kudos to you. Being intentional is far more rewarding than having an agenda. I applaud you for continuing your blogging journey despite how much the industry has changed, even if not for the better. Thanks for stopping by love! xo

  77. Niesha

    June 24th, 2017 at 6:40 am

    I’m so happy I came across this post. Its dead on. And for any upcoming entrepreneurs its a great way to stay motivated. It’s so easy to be distracted by those gaining a huge following over night. Thanks so much for the realness. I make my popcorn on the stovetop as well. Great things take time! Wishing you much success in all of your endeavors

  78. thugnanny

    June 24th, 2017 at 12:59 am

    Niesha! A fellow stovetop popcorn maker. I’m happy you find it motivating. It is very easy to compare to those flying by. But in the end the hard work you put into your brand will show. xo

  79. Mignonette

    June 24th, 2017 at 7:01 am

    Oh my gosh, so well said from beginning to end.

  80. thugnanny

    June 24th, 2017 at 12:57 am

    Thanks for reading babe! I appreciate you. xo

  81. krystya j

    June 24th, 2017 at 9:39 am

    love your humor & your realness. although i’m only blogging part time i sometimes get discouraged by just how slow the growth is. thank you for encouraging me and other folks like me to continue being genuine.

  82. thugnanny

    June 24th, 2017 at 12:56 am

    Thank you so much, Krysta! It’s so easy to become discouraged when people who aren’t working as hard are zooming past you. But go at your own pace, always! xo

  83. Cassandra

    June 24th, 2017 at 8:17 pm

    So happy you shared this valuable knowledge 💕

  84. thugnanny

    June 28th, 2017 at 2:35 pm

    So happy you stopped by Cassandra! xo

  85. Trudy

    June 24th, 2017 at 9:19 pm

    I love the honesty in this post! I admit that I was a sucker and when I first started seeing loop giveaways my greed got the best of me Matheny I started thinking, “What the hell am I getting out if this?. And that made me stop cold turkey. It is hard as anything to build numbers organically. But I keep chugging along. I’d prefer the community I have than inflated numbers. Although, I have to admit that I’d like to be on special lists too. But hey that’s not meant for me, right now.

  86. thugnanny

    June 28th, 2017 at 2:35 pm

    We all learn from our experiences babe. I’m so happy you were able to discover you wanted to do this organically. I too get caught up in wanting the numbers, but I have to remind myself why I’m doing this. We have to encourage each other. Slow and steady babe.

  87. Trudy

    June 28th, 2017 at 5:01 pm

    Thanks for the support and guidance.

  88. Shay

    June 25th, 2017 at 1:49 am

    Did I write this??! Like, I LEGIT feel like I wrote this! I couldn’t have said it better myself and now I don’t have to! Im sharing this with errrrrrbody!)! YOU DA BESSSST! XO -Shay (@theprinceandthep mama, lol)

  89. thugnanny

    June 28th, 2017 at 2:32 pm

    Shayyyyyy!!!! Ahhh I love YOU! You’re the best. Thank you, babe.

  90. Yessenia

    June 25th, 2017 at 3:24 am

    Reasons why you are truly the queen of everything… Currently driving back from the Grand Canyon to Vegas again and party the night away and I had to read your post! Love it! I love your genuine and authentic rant! Social media needs more people like you 😗❤️ love ya!

  91. thugnanny

    June 28th, 2017 at 2:32 pm

    Thanks so much Senia! You’re the sweetest! xoxo

  92. K. Lobo

    June 25th, 2017 at 3:44 am

    I’m so happy to have stumbled across this post, because it is absolutely spot ON! Slow, steady, and authentic over all that other mess!

  93. thugnanny

    June 28th, 2017 at 2:31 pm

    Thanks for reading love!

  94. AshByDesign

    June 25th, 2017 at 4:28 am

    Sooo, this was everything! LOVED IT! Started a blog in 2011 and gave up on myself in 2012. Starting over this year and it is SLOW and steady for sure. And fvck a loop giveaway! Tried it once. As soon as they announced the winner, I unfollowed all 62 of those heffas. SIXTY TWO! 🙄 My cousin has followed you for a while, and now so do I! Thanks again for this!

  95. thugnanny

    June 28th, 2017 at 2:30 pm

    Ashlee, 62 is crazy! Slow and steady babe. So happy this resonated with you. xoxo

  96. TaNisha

    June 26th, 2017 at 1:30 am

    If this ain’t the truth I don’t know what is! You just gained a new subscriber.

  97. thugnanny

    June 28th, 2017 at 2:29 pm

    Thank you so much babe!

  98. Arabelis

    June 26th, 2017 at 4:17 pm

    Just as your previous post, I really enjoyed reading this one. Keep them coming girl!

  99. thugnanny

    June 27th, 2017 at 5:39 pm

    Thanks for the encouragement babe!

  100. Shavonne DeAnn

    June 27th, 2017 at 3:00 am

    Bulls eye!!!! I’m glad you don’t sugar coat anything cause I agree with you 100% on this post! Somebody had to say it! ♥️

  101. thugnanny

    June 27th, 2017 at 5:39 pm

    Shavonne, thanks so much for reading! xo

  102. Lorely

    June 28th, 2017 at 2:32 am

    YES MA. Thanks for the advice. Treasuring it forever. Organic is always the better option. This post is gold. Keep keeping it real thugnanny!

  103. thugnanny

    June 28th, 2017 at 2:28 pm

    Lorely, thanks for reading babe. Always happy to share my truth. <3

  104. Op-Ed: Blogging Intervention | THE COCOA BUTTER DIARIES

    June 28th, 2017 at 1:30 pm

    […] I read this past week really struck a nerve with me. My girl, Denisse, wrote a brutally honest blog post about loop giveaways and how it’s essentially buying followers on the DL. And that got me […]

  105. thugnanny

    June 28th, 2017 at 2:25 pm

    Girl! I Adore your post. Thanks so much for sharing and for continuing the conversation. I hope more people take your lead! xo

  106. Ifeoma Amadi

    July 6th, 2017 at 8:01 am

    I love love love this post, this is exactly how I feel. I’m going to be binge reading your blog today.

  107. thugnanny

    July 6th, 2017 at 5:31 pm

    Thanks so much my love! xo

  108. Sommar

    July 6th, 2017 at 2:50 pm

    This post right here is spot on! I have low numbers on IG but pretty good engagement. I get annoyed of my low numbers at times but I love the authentic engagement I have. Slow and steady wins the damn race!

  109. thugnanny

    July 6th, 2017 at 5:31 pm

    I agree! The numbers are annoying sometimes, but I too keep reminding myself that slow and steady wins!

  110. Andrea

    August 2nd, 2017 at 7:09 pm

    You are hilarious!!

  111. thugnanny

    August 3rd, 2017 at 4:58 pm

    haha thanks babe!

  112. Dorcas

    August 6th, 2017 at 4:56 pm

    Thank you so much for sharing this…I took my time to read line by line and I must say you are right on every single word. I think a lot of brands need to read this.

  113. JHanin

    August 13th, 2017 at 6:31 pm

    This is everything!!!! I had a conversation with a friend a few months ago about starting a blog. She mentioned that she “bought” followers and that I should do the same whenever I decide to start my blog, I looked at her like she had three heads. I then went to explain what you just did in this post and she thought that I was crazy. It’s great to know that someone with so much experience is writing about this because people need to know what’s the reality of it all.

  114. Trish

    November 22nd, 2017 at 1:33 am

    First post of yours I am reading and I appreciate this so much 🙂


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